Three strategies to drive pharmacy growth.
 | 1. Disease
States: Smoking and Weight are today’s key community health issues and
represent the greatest opportunity to attract new customers to your
pharmacy business. These disease states are central categories in the
FeelGood Guide system. Customers want destinations and programs they
can trust. The soon to be released Master Quit Smoking program will
take this category to new heights. 2. Integrated Health Areas: With dispensary margins becoming leaner, it is essential for pharmacies to maximize their ‘front of pharmacy’ performance. FeelGood Guide integrates powerful orthodox categories with complementary medicines and other products within focused health areas. The days of searching for everything the customer wants and needs is over. “I love arthritis. So far our hero products are up 365%, the category is up over 100% and we’re selling heaps of Paracetamol – in clinical doses!” Mel, Healthwise,Ararat. Victoria, Australia. |
| 3. The
Dispensary: Representing the most powerful and under utilised resource
to increase retail sales in pharmacy. The FeelGood Guide dispensary
strategy captures the greatest opportunity for add-on sales, by
identifying the customer’s health issue and referring them to the
relevant FeelGood Guide solution. |
A powerful advice delivery system.
| The
FeelGood Guide system operates at the point of purchase via specially
designed merchandising stands, supported by crisp marketing materials
and comprehensive staff training guides. The information is simple and
focused – it helps customers who want to be in control of their own
health solutions, even when pharmacy staff are busy. It provides a
strong customer and selling context for your most professional staff,
as well as a simple guide for the less experienced. “It is brilliant. Instead of customers going straight to the dispensary. They stop, they look, they feel, they touch, a staff member comes up, they buy” David Dixon, Goldfields. “Casual staff have found it fantastic” Launceston Healthwise, Tasmania, Australia. |
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Download an online brochure for more information about the FeelGood Guide System:
If you would like a FeelGood Guide representative to contact you, please click here.
 |
FeelGood Guide Brochure (610 kb) |
If you would like a FeelGood Guide representative to contact you, please click here.